Clean Eatz Kitchen: 11 of 16 revenue keywords into the top 20

The client

A direct-to-consumer meal delivery business competing on national commercial terms with keyword difficulty scores between 70 and 80, against brands with considerably larger budgets. The engagement was scoped around revenue-bearing queries rather than recipe traffic.

Results

• 16 revenue keywords tracked
• 11 moved into the top 20
• 9,100 monthly searches on the best win
• 79 keyword difficulty of that term

Work delivered

• Prioritised the keyword set by commercial value rather than search volume: delivery and meal-plan intent ahead of recipe and informational traffic.
• Rewrote product titles, descriptions and URL structures across the collection and product page templates.
• Added alt text and image optimisation across the catalogue, opening image search as a second acquisition channel.
• Built relevance-matched links across the fitness, nutrition and meal-preparation sectors.
• Tracked positions at four checkpoints so that budget could follow the terms that were actually moving.

Position movement

• #5 weight loss meal delivery (not ranking)
• #7 fitness meal delivery (from #19)
• #8 meal prep companies (not ranking)
• #10 diet meal delivery (not ranking)
• #14 meal plan delivery (from #19)
• #15 low carb meal delivery (from #23)
• #16 healthy meal prep delivered (from #30)
• #18 frozen meal delivery (from #46)

The evidence

Rank tracking across four checkpoints for 16 commercial keywords, with live results showing position 5 for weight loss meal delivery and position 7 for fitness meal delivery.

Organic traffic

Ahrefs, October 2022: 13,200 monthly organic visits from 9,400 ranking keywords (+847), 721 referring domains.

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