SEO for event businesses that want to be booked months ahead
Events are planned far in advance, and the research starts with Google and AI. We make your planning company or venue part of the shortlist for the events you do best.
Sound familiar?
- Wedding and event directories outrank your own website
- Stunning photos, but pages with little descriptive text
- Seasonal demand that you're not ready for in time
- Corporate clients can't find your B2B event services
How we grow events businesses
Every plan starts with a free audit of your website, rankings, reviews and AI visibility. Here's what we typically focus on for events:
Start with a free audit- Pages for each event type: weddings, corporate, birthdays, conferences
- Venue and location pages with capacity, packages and photos
- Event schema and FAQ content for planning questions
- Portfolio galleries turned into searchable event stories
- Listings on the wedding and event platforms AI uses
- Seasonal content published 3 to 6 months before peak dates
What your customers search, and what they ask AI
We optimise for both: the Google searches that bring ready-to-buy visitors, and the questions buyers now ask AI assistants before choosing.
On Google
- wedding planner in Dubai
- corporate event venue London
- birthday party organiser
- conference venue for 200 people
In ChatGPT & Gemini
- Recommend a wedding planner for a luxury wedding
- Which venue suits a 200-person corporate event?
- Who organises kids' birthday parties?
A simple, transparent 4-step process
No jargon and no black boxes. You always know what we're doing and why.
Free audit
We review your website, rankings, AI visibility and competitors and show you exactly where the opportunities are.
Strategy
You get a prioritised 90-day plan with clear goals, deliverables and the metrics we'll report on.
Execution
Our team fixes, writes, builds and promotes. You approve key work and get updates as we go.
Report & grow
Monthly reports on rankings, AI mentions, traffic and leads, then we double down on what's working.
SEO for Events: common questions
When should event businesses invest in SEO?
Well before your peak season. Pages need time to rank, and couples and companies start planning months in advance.
Do wedding directories still matter?
Yes, both as a lead source and because AI assistants often cite them. We optimise your profiles while building your own site's rankings.
How do we show our work in search?
Turn each event into a short story page with photos, the brief, the setup and the client's feedback, so search engines and AI have text to understand.
Find out why you're not getting more leads from search
Get a free website audit covering technical SEO, keyword opportunities and how AI assistants talk about your brand. Personalised, no obligation.