SEO for education providers that need more enrolments
Parents and students research for weeks before they enrol, and more of that research now happens in ChatGPT. We make sure your school or course is in the shortlist.
Sound familiar?
- Aggregator and comparison sites rank above your own course pages
- Admission season spikes, but traffic is quiet the rest of the year
- Course pages don't answer fees, duration, schedule and outcomes clearly
- Reviews are scattered across Google, Facebook and listing sites
How we grow education businesses
Every plan starts with a free audit of your website, rankings, reviews and AI visibility. Here's what we typically focus on for education:
Start with a free audit- Course and programme pages that answer fees, schedule, outcomes and entry requirements
- Course and FAQ schema so details show in search and AI answers
- A content calendar built around admission and exam seasons
- Local SEO for each campus or learning centre
- Student and parent review strategy across the platforms AI reads
- Comparison content ("IELTS vs PTE") that captures early research
What your customers search, and what they ask AI
We optimise for both: the Google searches that bring ready-to-buy visitors, and the questions buyers now ask AI assistants before choosing.
On Google
- best IELTS academy near me
- online coding course with certificate
- British curriculum school fees
- math tutor for GCSE
In ChatGPT & Gemini
- Which school has the best results for the British curriculum?
- Recommend an online course to learn data analytics
- Where can I find a good IELTS coaching centre?
A simple, transparent 4-step process
No jargon and no black boxes. You always know what we're doing and why.
Free audit
We review your website, rankings, AI visibility and competitors and show you exactly where the opportunities are.
Strategy
You get a prioritised 90-day plan with clear goals, deliverables and the metrics we'll report on.
Execution
Our team fixes, writes, builds and promotes. You approve key work and get updates as we go.
Report & grow
Monthly reports on rankings, AI mentions, traffic and leads, then we double down on what's working.
SEO for Education: common questions
When should schools start SEO for admissions?
At least 4 to 6 months before your main admission window, so pages are ranking when parents start researching.
Can online course creators compete with big platforms?
Yes, by targeting specific outcomes and niches the big platforms cover poorly, and by building a recognisable brand that AI assistants associate with the topic.
Does course schema help?
Course and FAQ schema make your fees, duration and provider details easier for Google and AI to read and display.
Find out why you're not getting more leads from search
Get a free website audit covering technical SEO, keyword opportunities and how AI assistants talk about your brand. Personalised, no obligation.