SEO for professional services firms where trust wins the client
Clients choose lawyers, accountants and consultants on expertise and trust. We showcase both, so you rank for the services you sell and become the firm AI recommends.
Sound familiar?
- Partner expertise isn't visible to Google or AI assistants
- Generic service pages that look like every other firm
- Directories and big-brand firms dominate key searches
- Long sales cycles with no content to nurture prospects
How we grow professional services businesses
Every plan starts with a free audit of your website, rankings, reviews and AI visibility. Here's what we typically focus on for professional services:
Start with a free audit- Practice-area pages written around real client problems
- Expert profiles with credentials, publications and Person schema
- Answer-first guides to common legal, tax or business questions
- Presence on professional directories and review platforms
- Thought leadership and digital PR to earn authoritative links
- Lead tracking from first visit to consultation booked
What your customers search, and what they ask AI
We optimise for both: the Google searches that bring ready-to-buy visitors, and the questions buyers now ask AI assistants before choosing.
On Google
- corporate lawyer for startup
- VAT registration help
- management consultant for SMEs
- immigration lawyer
In ChatGPT & Gemini
- Which law firm is best for setting up a company?
- Recommend an accountant for a small business
- Who's a good immigration consultant?
A simple, transparent 4-step process
No jargon and no black boxes. You always know what we're doing and why.
Free audit
We review your website, rankings, AI visibility and competitors and show you exactly where the opportunities are.
Strategy
You get a prioritised 90-day plan with clear goals, deliverables and the metrics we'll report on.
Execution
Our team fixes, writes, builds and promotes. You approve key work and get updates as we go.
Report & grow
Monthly reports on rankings, AI mentions, traffic and leads, then we double down on what's working.
SEO for Professional Services: common questions
Is SEO allowed for law firms and regulated professions?
Yes. We follow your profession's advertising rules: no guarantees of outcomes, accurate claims and appropriate disclaimers.
How do professional firms show expertise online?
Detailed expert profiles, genuinely useful guides, publications, speaking and media mentions, all connected to the services you offer.
How long before SEO brings consultations?
Typically 3 to 6 months for competitive services, sooner for niche specialisms and local searches.
Find out why you're not getting more leads from search
Get a free website audit covering technical SEO, keyword opportunities and how AI assistants talk about your brand. Personalised, no obligation.