WP-CRM System: ranking #6 for “wordpress crm” against HubSpot and Zoho
A WordPress CRM plugin won category and use-case rankings dominated by HubSpot, Zoho and the WordPress.org directory.
The client
A WordPress CRM plugin competing for category terms dominated by HubSpot, Zoho and the WordPress.org plugin directory itself. The opportunity lay in bottom-funnel use-case queries the larger vendors treated as an afterthought.
Results
- 10,000 monthly searches on the lead term
- 84 keyword difficulty of that term
- 6 category terms ranked
- #6 best position achieved
Work delivered
- Mapped bottom-funnel software queries (crm with invoicing, free crm for nonprofits) to dedicated use-case and download pages.
- Optimised the plugin's WordPress.org directory listing alongside the website so that both could rank for the same query.
- Restructured URLs and internal linking so that authority flowed from the homepage into the use-case pages.
- Built links from WordPress, small-business and nonprofit technology publications.
Position movement
- #6 wordpress crm (not ranking)
- #11 wp gravity forms (from #23)
- #12 build crm in wordpress (not ranking)
- #14 crm with invoicing (from #28)
- #14 free crm for nonprofits (not ranking)
- #20 best crm for wordpress (from #21)
The evidence
Rank tracking with keyword difficulty and volume, with live results showing position 6 for wordpress crm, position 10 for WordPress client management system and position 11 for WP Gravity Forms.
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